Top Producing Real Estate Star Bryan Bomba took time out to offer some genuine real estate mentoring. The following are some of the real estate educational highlights shared by Bomba in his Jan ‘08 chat on Time & Efficiency with Star Power.

Q [Jay]: Bryan, what mobile technology do you use? Such as Palm Phones, Top Producer?

A [Bomba]: I use TP 7i to run my business and personal life. Each day I prioritize a task as a 1, 2 or 3 to determine when it gets done. 1=must be done right now; 2=must be done today, 3=should be done today. 3’s become 2’s or 1’s the next day.

Q [Jay]: Bryan, what is the number 1 time-effective process you have found to get buyers?

A [Bomba]: I use STAR POWER’s pre-list package (highly customized) with a hard cover.

Q [Rosemary]: What is your biggest source for getting new buyers?

A [Bomba]: Leads on listings… internet lead conversion.

Q [Jay]: What systems do you use for that?

A [Bomba]: Jay - I get tons of leads off of my custom real estate website bryanbomba.com and my hinsdale real estate blog blog.bryanbomba.com.

Q [Holly]: Hindsight being 20/20, is there anything you wish you would have done early on in your career that you’ve found to be invaluable now?

A [Bomba]: Holly… I would have joined STAR POWER sooner and benefited from the experiences of those who have fine-tuned systems.

Q [Jay]: Do you pay for listing placement on Google or Yahoo?

A [Bomba]: Never… I get organic first page placement as a result of the SEO provided by my hinsdale real estate blog.

Q [Diskin]: How do you get tons of people to your website?

A [Bomba]: Again… the blog… it’s the absolute cheapest and most effective way to get top search engine optimization fast [see my blog.bryanbomba.com on 1st page in Google for hinsdale il real estate.] I use a company called RealEstateBlogSites.com which are enterprise level sites, not the freebies. They have amazingly impactful technology, but are easy for the users to use.

Q [Diskin]: Do you write your blog yourself?

A [Bomba]: I blog twice a week… it takes no more than 30 minutes total. I get it from a variety of sources including newspapers. When I see something that may be good, I cut it out and place it in my blog file so that I don’t have to think of fresh content 2x/week.

Q [Diskin]: How do people find your blog? Do you have to put in keywords to have it come up or is the company you use making it happen?

A [Bomba]: Type in “Hinsdale real estate” and see what happens [see blog.bryanbomba.com on 1st page in Google for hinsdale il new construction.]. I put in key words on each posting… I keep it real simple: Hinsdale real estate, Hinsdale house, new construction in Hinsdale, etc.

Q [Kathleen]: Do you think your blog will replace your web site?

A [Bomba]: I think that a good Real Estate Blogsite could replace a website… probably 5 years away.

Q [Tracy]: Bryan, do your stats for your Weekly Market Stats Report pull in automatically or are the numbers pulled manually from the MLS and then added manually into an Excel spreadsheet?

Q Bomba: Unfortunately, it’s a manual process, but that sheet of paper makes me sound like a genius to any prospect I speak with. I sound like a fountain of up-to-the-minute market stats.

Q [Diskin]: Do the sellers ask you about not having any exposure in the newspaper?

A [Bomba]: Yes. I share with them my comprehensive marketing plan. Also, I say that newspaper is antiquated and ineffective, so I’d rather focus my resources on what works.

Q [Marcie]: What types of online advertising do you do for your listings?

A [Bomba]: Direct mail (postcards); 20+ websites; real estate blogsite.

Q [Barbara]: You redesigned your logo and marketing. How did that go and would you recommend the companies?

A [Bomba]: I redesigned the entire branding. I used Lulu Strategy. They’re awesome. Talk to Erin. She knows the realtor marketing business cold. She will cut through the BS and give you a brand that is unique and professional, not cheesy.

[Star Power]: Well, it’s time to get back to work and sell some homes! Thank you all for being here, and a big thanks to Bryan for hosting!

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