With real estate blogs, there’s a lot of emphasis on generating topic and key phrase search engine findability; however, equally if not more powerful is the long term value proposition of direct subscription. With a blog, rather then email where you push, subscription is voluntary making it the novel offer these days. So, rather than wait for future customers to volunteer, consider inviting their subscription to your real estate blog!

How do they subscribe you ask? Well first, email registration is an obvious way- if your blog doesn’t offer this ask your provider to add it immediately! And then there’s RSS, which is an acronym for really simple syndication. The way RSS is used, via newsreader accounts like MyYahoo or MyMSN which pull content from sites and blogs, is folks make subscribe- connections to anything from the New York Times to your Real Estate Blog. From a MyYahoo account, the connection is made very simply by clicking those little orange RSS buttons you see on sites everywhere. It gets pretty obvious from there, but once the connection is made those soon to be ‘ready to buy buyers’ and ‘ready to sell sellers’ will be getting your blog posts… direct!

The next step is to leverage your database. Again, the difference is giving consumers the control to decide what marketing they’d appreciate getting versus email, which mostly offers them no choice. Not saying you shouldn’t use email for this, but what you might consider is sending a note to your database inviting their subscription, as follows:

Dear Client,

I would love to share our new blog site springlakeareablog.com, where we’ll be posting useful information to the Internet. It will offer a wide variety of information about Spring Lake NJ, including surrounding areas such as Seagirt, Manasquan and Brielle.

In this new blog, you can read and interact with us adding comments or questions. You can also subscribe directly via email or RSS, which you’ll find on the home page. Our first post will focus specifically on local pricing in the current marketplace.

We hope you, friends and family will join us by subscribing to our weekly journey and please don’t hesitate to participate or email me directly with questions.

Thanks

Jane Doe
Real Estate Agent

What could be more consumer friendly and is there a more inexpensive way to stay on the radar screens of future real estate buyers and sellers? Direct subscription can happen without people ever having to search; however, no matter how direct subscription is an important and cost effective sales channel! By all means, invite direct subscription to your Real Estate Blog!!

This post is presented by Chris Frerecks, Kinetic Knowledge/ Real Estate Blog Sites and is meant to provide useful real estate oriented education for the benefit of the Star Power audience. Kinetic Knowledge LLC and Real Estate Blogsites provide real estate professionals, including the STAR POWER organization, with leading blog solutions, blog writing content, blogging education and service. Chris is easily reached via email at chris@kineticknowledge.com.

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